Case Studies

Self magazine

Flawless By Gabrielle Union

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Goal: Garner Media Buzz & Drive Sales For Product Relaunch

Amidst the pandemic, developed, led and executed PR and influencer program to launch the collection and drive traffic to retailers while sharing the brand’s story. Target audience included beauty, celebrity, business and BIPOC media.

STRATEGIC ACTIVITIES

  • Media Blitz with Co-Founders: One-on-One interviews, Virtual Meetings with editors, Instagram live series with top media platforms: InStyle, The CutLife & Hype Hair
  • Custom gifting of the “Flawless Blue Box” celebrities and hairstylists
  • Produced video content with celebrities Essence Atkins, Rocsi & Quinta B.
  • Utilized co-founder Larry Sims as brand rep for beauty interviews and signature #LiveWithLarry Instagram series
  • Engaged influencers of various hair types to garner social engagement & review
  • Launched the #FlawlessTalks virtual series discussing topics: Black Entrepreneurship, Black Beauty and Voting.

KEY RESULTS:

  • Within 30 days of launch, secured 109 media placements, garnering 868MM impressions across online, print and broadcast outlets.
  • 2020 Award recipient of beauty awards: O! Oprah Magazine, Refinery 29 and Shape.
  • Secured featured placements: Black Enterprise, Vogue, New Beauty, The Cut, ELLE, Marie Claire, Refinery29 and Fashionista, Who What Wear, and more.

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