Case Studies

Martha's Vineyard African American Festival Event held by MAP Unlimited PR, a New York public relations agency

Annual Martha’s Vineyard African American Film Festival

Developed media relations plan and activities leading up to MVAAFF’s week-long annual film festival; as well as onsite engagement.

Developed multi-tiered media relations program engaging a broad spectrum of media and influencers to unveil two news scents and introduce new media to existing brand collections.


  • Day-to-day pitching and one-on-one interview with producers of the MVAAFF
  • Local and trade press release distribution
  • Served as liaison between sponsors, film producers & representatives on behalf of MVAAFF
  • Onsite management i.e., photographer, videographer step and repeat, speakers, front/back of house


  • PR engagement start date required additional lead time for strategic planning and outreach
  • Location not the easiest to travel from various locations
  • Access to talent was limited based on schedules plus Covid sensitivities

KEY RESULTS (across online and broadcast outlets):

  • 2018 – Generated 346M earned media impressions
  • 2019 Generated 88M earned media impressions
  • 2021 Generated 429M earned media impressions
  • Secured featured placements in Boston Globe,, Page Six,, Deadline, Washington Post, Martha’s Vineyard Times, US Weekly, Ebony, Daily Mail, Essence and more.