CASE STUDIES

MAP Unlimited Inc. has executed several PR campaigns and manages several special events for some the worlds most leading consumer brands and services, as well as helped emerging brands raise awareness and increase their visibility among target consumers.

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Influencer Event Activation to Generate Product Launch Buzz

To introduce Dark and Lovely’s new Au Naturale Anti-Breakage collection to short lead media in an interactive way, generate media impressions and word of mouth, reinforce Dark and Lovely as the #1 natural styling brand for women of color and leverage key spokespeople, an engaging media launch event was hosted in New York City.

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Event Elements:

  • Integrated key influencers Marsha Ambrosius and Chef Roble, among others, to excite press and generate media impressions
  • Specifically engaged Marsha to drive honest, authentic conversation about the launch and brand, as she’s a real user of the products
  • Drove social media engagement by encouraging guests to use a customized hashtag to receive a printout of their Instagram photos via our InstaPrint station

Key Post-Event Outreach:

  • Distributed multimedia launch announcement press release via PR Newswire
  • Serviced post-event influencer images to celebrity, entertainment and lifestyle outlets
  • Followed up with event attendees to secure coverage and pitched wide to all relevant outlets that were unable to attend

Results:

  • Over 100 media representatives attended the event
  • Secured more than 300 mentions on social media channels

Generated 97,000,000+ million impressions to-date.